Bright Idea Plug-In Hybrid Electric Van gets the word on the Bright Idea, a plug-in hybrid electric work van from Bright Automotive. Lyle Shuey, Bright's VP of Marketing & Sales explains what's unique about the PHEV Idea.

The Bright Idea promises a 40 mile all-electric range, and relies on its light weight, aerodynamics, and low rolling resistance tires to provide an estimated 40 miles per gallon while running on its gasoline engine.

This segment was shot at the 2010 Washington Auto Show / Electric Drive Transportation Conference in January, 2010.

General Motors and Bright Automotive have just announced a strategic partnership.

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