SunRun is trying to make it easier for people to go solar. Solar systems typically cost a lot of money - anywhere between $25-$40,000 - and this high upfront cost is one of the greatest barriers to solar power adoption.
However, with SunRun, homeowners can buy solar electricity, instead of the system, not only reducing their carbon footprint by using renewable energy, but also saving money on their bills by avoiding utility rate hikes. SunRun takes care of everything so the homeowner doesn't have to worry about installation, permitting, rebates, monitoring, insurance, etc. By making solar affordable, SunRun gives homeowners a choice - a choice as to where their power comes from and how much it costs.